When it comes to marketing and advertising your business, it is essential to develop a good marketing plan. Even the most solid plan, however can still fail if it is not implemented correctly. Avoiding these common advertising and marketing mistakes can help.
One mistake that many businesses make is to not market to a defined group or demographic. While it is important to appeal to a wide target audience possible, failing to identify your key demographic will keep your business from reaching the customers who are most interest in the product or service you have to offer. Focus your advertisements to appeal to your target audience, and you will naturally attract more business.
Effective marketing is based on a cohesive advertising strategy, so once you develop a logo and theme for your ads and promotions, make sure that you stick with it. A marketing strategy that is inconsistent will make your company look unfocused and unprofessional. This does not mean that you should focus your advertising and marketing efforts on one medium, however. Many businesses make this mistake because they are unfamiliar with certain mediums.
Don’t allow unfamiliarity with technology to hinder your marketing campaign. Make sure that you utilize all available media sources whenever possible, including television, print ads, radio, and online advertising. Many businesses fail to utilize online advertising tactics because they are unfamiliar with the technology. If this is the case, be sure to take the time to learn, and search for sites that make it easy for you to upload your video advertisements, even if you have little or no experience with this type of medium.
In the process of trying to attract new business, don’t make the common mistake of neglecting your repeat customers. Repeat customers make up an estimated 80 percent of most revenue, so be sure to target your marketing campaigns toward them as well. If your marketing message is unclear, however both new and repeat customers will be confused. Consistency is the key to achieving brand reputation.
The most effective marketing and advertising campaigns take into account the measure of their marketing results, so be sure to keep close track of what works and what doesn’t. Don’t be afraid to try new things and to discard ideas that don’t work for your business. Remember, the best marketing strategies are the ones that evolve and grow over time to meet the changing needs of a business, its target audience, and emerging technology.